Brand Voice

Everyday lightheartedness is our approach. We are consistent in not adding to the constraints people might experience while trying to get served, instead we work hard on placing a smile on every face we encounter.

Our voice therefore is CARING. With fun and love, We are focused on feelings...

The brand voice for Phil Hallmark Direct is one that sets its tone as affirmative. We say what is achievable. We make sure we do what we say. Everyday lightheartedness is our approach. We are consistent in not adding to the constraints people might experience while trying to get served, instead we work hard on placing a smile on every face we encounter. Our voice is soothing in all situations, in delivery, promotion and complementing.

Our voice therefore is CARING. With fun and love. We are focused on feelings, and we communicate in that regard. We will analyze trending issues with opinions that reflect our caring intuitions. A sense of empathy is seen in our scripts almost at all times, we are evolving with time, Catching up with what’s on, and trending, why we remain focused on what makes us special. As customer’s satisfaction remains our ultimate goal.

The above caring voice will be notable in our blog style, articles, jingles and video production. Human emotion is our first touch to accessing patronage.

"we are evolving with time, Catching up with what's on, and trending”