The PHIL CART ICON is therefore the most unique recognizable element in our design spectrum
It is important for the PHIL HALLMARK DIRECT brand to have her own recognizable pattern. A pattern that will help draw a more cultured look to the use and application of elements
within the concept of image building. The PHILCART ICON is therefore the most unique recognizable element in the design spectrum, so Dynamic shapes are thrown around the icon, to help draw attention to the small presence of the text. “Hallmark Direct”
Motif must at all times remain monochrome in brand colors. Motif alignment must follow the pattern as illustrated in the guide.
When logos must relate with patterns the following guide should be observed in print and other mediums.