The fredoka font has been adopted as the Phil Hallmark Direct font to make a statement. It appears first as a header and follows as a sub header when appropriate . Also, for style, modernity and firmness. The Gotham family font is adopted.

Typographic References

The Gotham font, designed over two decades ago, is found on the body text of many strong publications. It is also nicknamed the Obama font making it suitable for all of the body typeface for Phil Hallmark Direct publications.
The combination of the Fredoka and Gotham fonts can run in variations in designs for ultimate aesthetic value and personalized to all Phil Hallmark Direct publications online.