In order to identify the colors that will run bold in all design guides for Phil Hallmark Direct. We will call the Blue a “the Phil Blue” and the red a “Mud Red” the mud represents the popular red soil found in the demographics. The Phil blue represents trust and calm while the mud red signifies boldness and presence.
Furthermore, in the midpoint of the mixture of blue and red is the unavoidable purple. The brand will adopt this purple along with a complimenting color. Purple stands for royalty, class and creativity.
A pale or lighter feel of the three major colors are also identified for a complete spectrum for the Phil Hallmark Direct brand. The lighter Purple, lighter mud red and the light Phil Blue.
The Phil Hallmark Direct purple
RGB Red 229%, Green 64% and Blue 227%. In CMYK it will read Cyan 29%, Magenta 79%, Yellow 0%, and Black 0%. The color code is #E540E3
Phil Hallmark Direct accent Blue
RGB Red 47, Green 1, and Blue 195. CMYK Cyan 89%, Magenta 89%, Yellow 0% and Black 0%. Color code is #2F01C3.
Phil Hallmark Direct Blue a base wash
RGB Red 174, Green 177, and Blue 255. CMYK Cyan 30%, Magenta 28%, Yellow 0% and Black 0%. Color code is #AEB1FF.
RGB Red 254, Green 103, and Blue 108. And CMYK. Cyan 0%, Magenta 75%, Yellow 47% and Black 0%. The color code is #FE676C.
The Phil Hallmark Direct Purple Base wash
RGB Red 238, Green 177 and Blue 238. In CMYK Cyan 9%, Magenta 34%, Yellow 0% and Black 0%. The color code is #EEB1EE
RGB Red 0, Green 0, and Blue 0. CMYK Cyan 0%, Magenta 0%, Yellow 0% and Black 0%. Color code is #00000